ChoiceDeck

This cost comparison chart for ChoiceDeck is kind of the best reason NOT to put a cost comparison chart on your website. We have a hard enough time convincing folks to shell out a few extra George Washingtons for eco-friendly products, and then ChoiceDeck lists its product's cost at $1,387 while treated wood comes in at $488. (Yes, you're supposed to get that it's 3 times more expensive... at first.)

But now the good news. You never have to stain it again (-$300), and they reckon that over five years that pays for the ChoiceDeck itself! But do you really stain your deck every year (I know you're supposed to, but some of us are busy paying our taxes.)? ChoiceDeck's cost comparer multiplies your yearly stain savings times 5 years to add $1,500 to wood's cost and prove that ChoiceDeck is cheaper than treated wood.

Appreciate where they're going, but that's not gonna cut it with the Thinkers out there.

We know green is good, green is almost right-priced, and green is (getting-to-be) everywhere. So how can we highlight the most salient reasons to go green without accidentally sending someone to the darkside?