L.A.'s Tipping Point?

In our three minutes of free time we occasionally look into metropolitan pipelines in an effort to assess what percentage of projects in any given city are planning on going green. L.A. has more than 9,000 units in its residential for-sale 2007-2010 pipeline, and seventy five(!) projects (in greater L.A., which might include San Diego soon,) are slated for green. That's a tipping point by our standards. And, like all good tipping points, it's probably 70% marketing-driven, 30% policy-driven.

The brand builders: "(Biscuit Company Lofts' LEED status) has marketing cachet more than anything else." The political: "A Council motion introduced in January would raise those standards, requiring that all city construction meet LEED Silver levels." Read more...